New and emerging technologies have the potential to totally change us. When properly used, they will enhance our way of living, working and working together. They can create difficulties when used inappropriately, ranging from a somewhat distracting disruption caused by automated applications to a large-scale security breach. The rapid changes and the company’s embrace of those technologies contribute to the digital transformation that started slowly a few years ago. Hence, after a long time, industry experts acknowledge the innovation drift that will form and change partnerships in the coming years.